RubiBrands is the first e-commerce roll-up company to launch out of Istanbul, Turkey, and it focuses on acquiring predominantly Amazon brands sourced from CEEMEA (Central Eastern Europe, Middle East and Africa).
RubiBrands challenges the traditional roll-up playbook:
- Using Turkey as a central logistics hub, we overcome margin-eroding Asian supply chain problems,
- We accelerate our brands, transforming them into global brands via focusing our channel growth on Amazon and beyond, in the hyper-growth marketplaces,
We invest in larger, more established and highly profitable brands and partner up with their founders.