Shell STAS - CRM Manager - Youthall


STAS - CRM Manager

İlan Kapandı.

Bu ilan Shell Petrol A.Ş'nin, Open Resourcing (Açık İstihdam) sisteminin Global Workday alt yapısı çerçevesinde güncellenmesi sonrası erişiminin olmaması nedeniyle Shell Petrol A.Ş. çalışanlarının ilanlara başvuru yapabilmesi için özel olarak yayımlanmıştır.

Paylaşılacak ilan linkleri Shell Çalışanları dışında 3. Şahıslar ile paylaşmamanız şirket içi bilgilerin gizliliği açısından çok büyük önem taşımaktadır.


İlan Tanımı

Job Family Group: Commercial and Retail

Management Level: 05

Present Company: TR03 Shell & Turcas Petrol A.S

Country/Region of Work Location: Turkey

Target Hire Date: August 1, 2022

Worker Type: Regular

Posting End Date: July 19, 2022

Business unit: Downstream

Job Requisition ID: R81820

Location: Istanbul - Esentepe

Posting Date: 04/07/2022 - 4 days ago

Job Family: Retail

Time Type: Full time

Job Type: Regular

Supervisory Organization: o DRE/522 Loyalty and Payment (Cenk Yildirim) (59713967)

Hiring Manager: Bahattin Kartal 


Job Description:

The Role & Responsibilities

• Create, develop and execute CRM marketing strategy, calendar and process.

• Manage CRM Contact strategy to provide relevant, personalized Fuels & NFR offers to customers based on their transactional & behavioral data

• Identify opportunities to drive incremental value from existing customers at key stages of their life cycle and increase emotional engagement with them.

• Review both Fuel & NFR CRM Performance and develop an enhanced CRM offer journey including creative and data strategy

• Focus on leveraging CRM to further integrate Fuel & NFR, driving greater loyalty & CRM penetration and increase average margin by customer

• Support increase of the overall loyalty base, penetration, and customer value growth with CRM

• Create monthly and seasonal decks to present back to key stakeholders, making recommendations on future strategy

• Develop a strong digital experience plan to activate more customers and support digital channels

• Collaborate within and out of Mobility to define and support B2C E2E customer strategy with strong loyalty offers and campaigns (site based, local, tactical etc)

• Support transitions to the Global platforms such as; ODE, AEP & Connected Customer

• Work closely with Global CRM team, align & implement Global projects & best practices locally

• Act as the Focal Point of Shell ClubSmart Extra program

• Act as the Focal Point of Data Privacy & Loyalty Business Control Owner

• Manage and regularly report loyalty liability & budget, closely monitor invoicing processes

• Coordinate with the Customer Operation team to ensure we provide meaningful CVPs / offers and smooth customer experiences

• Manage contract of plastic cards and overlook e2e process from production to distribution

Aranan Nitelikler

Skills & Requirements

• Min. 5 years marketing experience with substantial exposure to CRM and / or Loyalty program management ideally within Retail background.

• Experience in managing local and global marketing agencies, with clear understanding of their business model and processes.

• Proven experience in managing and coordinating multi-channel marketing campaigns (with the multi – channel user journey / experience in mind at all time

• Excellent collaboration and Stakeholder management with ability to effectively influence and communicate with all levels of management.

• Strong knowledge of Marketing operations (preferably in Retail context)

• Track record of successfully managing complex operational projects or activities.

• Ability to understand, liaise and speak with technical and non-technical teams to manage and share strategy.

• Passion about data-driven marketing and customer-first experiences.

• Highly organized, detail oriented and motivated to understand our customer

• Learner mindset & passionate & creative &result oriented

• Good team player, eager to learn and highly collaborative personality with impressive communication skills

• The successful candidate will be working closely with Local & Global Teams, such as CRM, Loyalty, Connected Customer team, IT, Business Readiness, Operations as well as the B2C CX.

The future. Yours to make.

We have global opportunities for those who want to go one step ahead to get to know different cultures while working. Take your time and think, what would it be like if you were working abroad? There is an example from us for you to imagine.
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