Shell

Job Description:

In order to support our growth journey in NFR (non fuel retail) business, some of our foundational pillars are expanding Select footprint with new CVPs, launching new deli2go products and implementing new business models in category management. In this growth journey, we are targeting to deliver our “Golden Circle Ambitions for 2023 with creating safe & pleasant journeys” for our customers. Link & communication between suppliers, central teams and field teams are crucial for a seamless customer journey in more than 700 Selects and 1100+Shell sites.

 In this ambitious growth journey, we are looking for an “Assistant Category Manager” in CR (convenience retail) Team to support the main categories growth plans and executions.

Lead and Deliver Growth in Category with Golden Circle Ambitions

• Understand & lead category dynamics & trends to manage the product range and assortment

• Evaluate & understand the business magnitude of each category and prepare a plan to grow in turnover and margin

• Responsible for creating the Joint Business Plans with top suppliers

• Manage and develop sustainable supplier relationships

• Execute effective supplier management for his/her categories

• Leading category development projects with C&P & marketing or related parties

• Managing assigned FMCG contracts in accordance with the category growth targets

• Coordinate the promotional materials and new private label artwork development processes with marketing, 3PL agencies, suppliers, and related parties.

• Coordinating the recording, analysing, and invoicing processes of supplier income and royalty incomes. Taking responsibility of managing related parties such as finance, suppliers, revenue, and growth management team in the process

• Developing sufficient relationship with field sales teams and implementing the category execution plans through them.

Category and Private Label Development Projects

• Support the collaborative work with key suppliers (Dardanel, HEG, etc..) in line with C&P and related teams to expand the product ranges and launch new private label products / product groups.

• Demonstrate sufficiency in communication and coordination skills to become a suitable candidate of being focal of NFR in some key projects, work with different departments to extract value for NFR & Retail team.

• Support in planogram and range renewal process regularly & align with field teams for execution.

• Challenge & help field teams to have best in class execution for Select stores

• Take responsibility of assigned contracts in promotion management. Plan and execute buy more pay less, cross category sales and discount promotions in line with the suppliers and field teams. Drive suppliers for category plans to hit category targets.

• Work collaboratively with global category managers, ensure sufficient communication with them, and demonstrate a local ownership for global category management tasks.

Accountabilities

• Understanding of non-alcoholic beverages (NAB), snacks, sandwiches and tobacco categories roles and dynamics in convenience retail business.

• Ensure profitability growth targets are delivered.

• Manage & develop effective and productive supplier relationship.

• Support to develop supplier joint business plans and annual category plans to maximize category profitability.

• Understand the supplier roles and assortments, market data (such as Nielsen), micro and macro trends and show support to have the optimum category 4P (product, price, place, and promotions).

• Create new revenue streams and find new ways of creating value from related categories.

• Unlock the value with focusing “integrated value creation projects” within retail team.

Requirements:

• Strong can do attitude

• Strong relationship management and communication skills

• Retailing and Convenience Retailing knowledge is preferred

• Resilient attitude with flexibility in working hours/seasons

• Ability to work under commercial pressure

• Ability to manage prioritisation and deliver within challenging deadlines

• Having Commercial Approach with quantitative thinking

• Strong Negotiation skills

• Experience in contract management

• Ability to work collaboratively with field teams

• Having hands on approach

• Having a Fast & agile attitude

• Strong category know-how regarding size, margin, and magnitude

• Supplier management experience is a must

• Supply Chain understanding is a plus

• Knowledge in POS systems is a plus

• Advanced MS Excel & PowerPoint skills

• Understanding of Pricing & Margin Management

• Experience in working in a fast-changing environment with uncertainty

• Fluency in English