RB Global Challenge 2020

14 September, Mon
  • Türkiye
  • Race

Event Details

The Challenge

We believe that every business has a responsibility towards the social framework it operates within. We exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. We fearlessly innovate in this pursuit across our Hygiene, Health and Nutrition businesses. This is what makes us stand out as a Business with Purpose.


RB Global Challenge is our flagship ideation competition for students across the globe to come experience the #FreedomToSucceed at RB. This is an opportunity for bright entrepreneurs with purpose to come innovate with us and join our fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege.


We want business ideas that are high on social impact, address critical issues in society, and have the power to bring about positive change.


If you believe positive social change starts with a good idea, then this is the competition for you! Roll up your sleeves, put on your thinking caps and get ready to make a difference!


Open to students who are:

3rd – 4th Year Students in Reputable Universities in Turkey.


Registration (17th Aug – 13th Sept, 2020)

  • Participants must apply in teams of 2-3 members. The first to register will become the Team Leader who can then invite the other members to join the team.

Business Simulation Round (14th Sept – 30th Sept, 2020)

  • At RB, we consider Agility to be a pre-requisite for success in our business. This fast-paced online round tracks your team’s agility through the business decisions that you take in this round.

Results to be announced on 5th Oct – 9th Oct, 2020 and automated message sent to all teams + mentors.


Idea Submission Round (12th Oct – 15th Nov, 2020)

  • It’s time to show us your BIG IDEA! Address an ongoing issue in the space of Health/Hygiene/Nutrition in your country, through Product Innovation/Product Extension/Service Innovation of an existing RB brand. The idea must be scalable and financially viable.

Results to be announced on 30th Nov, 2020 and automated message sent to all teams + mentors.


Regional/National Finale (Dec, 2020)

  • If your BIG IDEA makes the cut, we will invite you to pitch an end-to-end business plan to the RB leadership at the regional/national finale and you stand a chance to be the national/regional winners. This stage might consist of 1-2 presentation rounds.


Global Finale (Jan, 2021)

  • Gear up to face the best minds across multiple RB markets and prove that your idea has what It takes to win the global title and impress the top leaders at RB.

Frequently Asked Questions

Participants must apply in teams of 2-3 members only. The first to sign up and register will become the Team Leader who can then invite the other members to join the team. The team leader can invite a maximum of 2 members to be a part of the team. The Reg
There is no eligibility criteria for a participant to be a team leader. The first participant to register from the team would be the Team Leader.
A team modified should not be modified after registration is complete.
Yes, RB would be responsible for organizing and paying for the participants’ travel and stay. For international travel to the global finale, you would require relevant documents to be available, such as your passport.