L'oreal

BRANDSTORM 2021

YOUR MISSION

To crack Brandstorm 2021, you will have to

invent the beauty shopping experience through entertainment.

Team up, select 1 category and pitch your project.

Category #1: INVENT NEW PRODUCTS OR SERVICES

Imagine connected beauty devices, new diagnostic services...

Category #2: INVENT NEW BUSINESS MODELS

Imagine new digitalized brand models, new distribution channels...

Category #3: INVENT NEW EXPERIENCES INSPIRED BY THE ENTERTAINMENT TREND 

Imagine a shoppable live beauty show, 3D experience at point of sales…

Job Description

IT'S TIME TO INNOVATE!

1. Click on "My Space" to complete the 3 Steps to start. Submit your CV and get certified with digital marketing assessment tool

2. Create your own team by clicking Participate or find a team by clicking on the "Teams" tab

3. Download the mission and the resources pack

4. Brainstorm with your team and come up with the best idea

5. Describe your innovation in a 3-slide presentation (PDF only) or share a link of your video depending on the local selection process requirements

6. Upload the presentation before the submission deadline of your country

7. Share your participation on LinkedIn and tag #Brandstorm2021

 

Crack your country challenge, and see you in Final! Good luck!

#Brandstorm2021 #InnovatorsOnly

Qualifications

L’ORÉAL BRANDSTORM is a Competition for undergraduate and graduate students!

L'Oréal

Beauty is a powerful force that moves us.

We know that beauty is more than just looking good.

Beauty gives us confidence in who we are, in who we want to be, and in our relationships with others.

For over a century we have been dedicated to one sole vocation: creating beauty.

Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal, we share a common purpose to: Create the beauty that moves the world.

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