L’Oréal

YOUR MISSION

To crack Brandstorm 2021, you will have to

invent the beauty shopping experience through entertainment.

Team up, select 1 category and pitch your project.

Category #1: INVENT NEW PRODUCTS OR SERVICES

Imagine connected beauty devices, new diagnostic services...

Category #2: INVENT NEW BUSINESS MODELS

Imagine new digitalized brand models, new distribution channels...

Category #3: INVENT NEW EXPERIENCES INSPIRED BY THE ENTERTAINMENT TREND 

Imagine a shoppable live beauty show, 3D experience at point of sales…

IT'S TIME TO INNOVATE!

1. Click on "My Space" to complete the 3 Steps to start. Submit your CV and get certified with digital marketing assessment tool

2. Create your own team by clicking Participate or find a team by clicking on the "Teams" tab

3. Download the mission and the resources pack

4. Brainstorm with your team and come up with the best idea

5. Describe your innovation in a 3-slide presentation (PDF only) or share a link of your video depending on the local selection process requirements

6. Upload the presentation before the submission deadline of your country

7. Share your participation on LinkedIn and tag #Brandstorm2021

Crack your country challenge, and see you in Final! Good luck!

#Brandstorm2021 #InnovatorsOnly