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Unilever - IdeaTrophy

Unilever IdeaTrophy is a creative marketing experience, where you will figure out how business works in real life while developing your skills and competencies. Unilever IdeaTrophy offers a unique learning experience for all participants at all stages, the winners will also be enjoying an international experience in London besides the charming awards!

Every year, a leading Unilever brand or function is selected as the sole focus of Unilever IdeaTrophy.

The challenge first started in 2001 with OMO and went on with Algida in 2002, Lipton Ice Tea in 2003, Dove in 2004, Knorr Çabuk Çorba in 2005, Lipton in 2006, Customer Development in 2007, Cornetto in 2008, Axe in 2009, OMO in 2010, Lipton in 2012, Magnum in 2013, Rexona in 2014, OMO in 2015, Knorr Çabuk Çorba in 2016 and finally Axe in 2017.

And now this time, for the 17th edition of Unilever IdeaTrophy, Cornetto is looking for the perfect match again!

The 17th Edition of Unilever IdeaTrophy with Cornetto consists of 3 phases.

  • PHASE 1: APPLY

Apply Unilever IdeaTrophy in 4 simple steps:

  1. Register from the Apply section. Fill your personal and contact information (as a team or as an individual).
  2. Prepare a SWOT analysis for Cornetto brand.
  3. Make a video of yourself/your team confessing your love for Cornetto and upload it. (60 seconds for teams and 30 seconds for individual applicants) (Click here to see sample videos for inspiration)
  4. Fill out the Love Survey in the application form.

Complete your submission no later than 23 October 2018, Tuesday, by 17.00.

A required number* of applicants to allow 30 teams (90 people in total) will be selected to take part in the semi-finals and will be announced on 26 October 2018, Friday.

As a part of this phase, all applicants will be able to view “Open Your Mind” videos about Cornetto. Watching these videos is optional but definitely useful for your SWOT analysis. Don’t forget to check back the “Open Your Mind” link from time to time.

*Please note that individual applicants will be put together to form teams of 3 people with other individual applicants by lot and will compete in the following phases as a member of these teams, as stated in the Rules.

  • PHASE 2: SEMI FINALS

This phase will feature a special case study.

Teams entitled to participate in the semi-finals will be provided with a marketing brief, which will be available in the Brief section of Unilever IdeaTrophy website on 26 October 2018. From then on, teams will prepare their presentation offering their approaches to the given brief.

The teams are expected to submit their presentations for semi-finals from the Submit section no later than12 November 2018, Monday by 17.00.

Each team will have to join a Skype call with Unilever executives on 13 or 14 November 2018 during their assigned session to review their presentation. So, you will need a Skype account for your whole team and we will be contacting you using this user name you provided during your application. Each team will have 5 minutes for presentation and 2 minutes for questions. Please do not forget to add Unilever IdeaTrophy Skype account (ideatrophy.team) before 12 November!

As a result of these online sessions, 10 finalist teams will be announced on 16 November 2018 to attend the Final Camp of the 17th Edition of Unilever IdeaTrophy with Cornetto.

  • PHASE 3: THE FINAL

The finalist teams will be given a case based on their existing presentation for the legendary Final Camp of Unilever IdeaTrophy, which will be held on 13-14 December 2018 in Istanbul. Finalists will receive mentoring for their presentations from Unilever Turkey team and will have the chance to review their presentations one last time.

Finalists will be presenting to the Unilever Turkey Board on 14 December 2018.

The winning team, first and second runner up teams of the 17th Edition of Unilever IdeaTrophy with Cornetto will be announced on 14 December 2018 during the Award Ceremony and the winning team will represent Turkey at the Unilever IdeaTrophy Global Competition in London!

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